b.LOG

The Case for Business Cards

The Case for Business Cards

Business cards have been around in some form for a long time. But are they still relevant in today’s digital age? We think so. Business cards are still a great tool for networking, acquiring new clients, and introducing your business.

Continue Reading

Pantone’s 2017 Color of the Year

The holidays are over and it’s time to kick off 2017 with a fresh start. What better way to welcome the new year than with Pantone’s 2017 color of the year, Greenery. This vibrant and invigorating hue is the complete opposite from last year’s pastel duo, Rose Quartz and Serenity. I love this new shade….

Continue Reading

Sending Season's Greetings

Tips for Sending Season’s Greetings

Every year, the holidays seem to creep up faster and faster. Stores have begun their Christmas displays before Halloween has ended. Time is running out, but it’s not too late to send your clients and customers a holiday greeting.

Continue Reading

4 Signs it’s Time for a
Logo Renovation

No logo lasts forever. It’s true. Even logos for brands that are iconic and ubiquitous – like Apple, Starbucks and Coca-Cola – have undergone changes over the years. In fact, many marketers recommend that you take an objective look at your logo every five years and consider whether it has become dated and should be…

Continue Reading

Wilmington NC Marketing Agency

Tips for Your Content Marketing Strategy

In my last post we discussed how content marketing can drive an integrated marketing plan. Content marketing also can and should have a huge impact on your business’ search engine presence.

Continue Reading

Guide to Stock Photography

Guide to Stock Photography

As a graphic designer, I have poured through millions of stock photos over the years in search of “the right one” for a variety of projects and have seen it all. With enough practice, you begin to develop an innate sense of what to look for and which to avoid (there are many!).

Continue Reading

Content Marketing Agency

Why Content Marketing Should be the Foundation of Your Marketing Strategy

In simple terms, content marketing is a business telling stories to attract and retain customers. These stories help showcase the expertise of a company or its benefits and unique selling propositions that a product or service provides. Content marketing has been around for a long time. Prior to the digital era,

Continue Reading

5 Tips for Boosting Your Creativity

5 Tips for Boosting Your Creativity This Summer

If you’ve found yourself in a creative slump, a little sunshine and fresh air may be the key to unlocking your creativity this summer. Here are 5 creativity-boosting ideas that will get your brain working in no time.

Continue Reading

Full Service Marketing for Small Businesses

As a full-service marketing agency, our talented team can provide just about anything a new business needs to succeed in their marketing efforts. That includes branding, strategy, and print and online marketing.

Continue Reading