b.LOG

Guide to Stock Photography

Guide to Stock Photography

As a graphic designer, I have poured through millions of stock photos over the years in search of “the right one” for a variety of projects and have seen it all. With enough practice, you begin to develop an innate sense of what to look for and which to avoid (there are many!).

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Content Marketing Agency

Why Content Marketing Should be the Foundation of Your Marketing Strategy

In simple terms, content marketing is a business telling stories to attract and retain customers. These stories help showcase the expertise of a company or its benefits and unique selling propositions that a product or service provides. Content marketing has been around for a long time. Prior to the digital era,

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5 Tips for Boosting Your Creativity

5 Tips for Boosting Your Creativity This Summer

If you’ve found yourself in a creative slump, a little sunshine and fresh air may be the key to unlocking your creativity this summer. Here are 5 creativity-boosting ideas that will get your brain working in no time.

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Full Service Marketing for Small Businesses

As a full-service marketing agency, our talented team can provide just about anything a new business needs to succeed in their marketing efforts. That includes branding, strategy, and print and online marketing.

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Lorem Ipsum, Smart Quotes, Orphans and Widows. Let’s talk typography.

Typography lingo can seem like a foreign language to someone outside of the design world. Here’s a quick and simple lesson on a few key typography concepts.  

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How to Stop Traffic This Trade Show Season

How to Stop Traffic this Trade Show Season

Standout trade show booths are worth the effort it takes to create them. Done well, they can gain exposure for your brand and introduce your business to new customers. They can be your way of commanding attention at a crowded convention hall. They can help you make a great impression with potential clients, and reconnect…

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Pinterest Social Media Marketing

Mastering the Art of the Pin

I absolutely love Pinterest. I use it almost exclusively for recipe ideas, party planning and inspiration for my home decor and interior decorating. Now, I am a 30-something female who loves arts and crafts …essentially the poster girl for the largest demographic group who uses Pinterest.

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Graphic Design, Typography

What’s our type?

Just as taste and style can be reflected in the clothes you wear, music you listen to and foods you enjoy, it can also play a role in the fonts you’re drawn to. As designers, we are constantly making decisions about fonts — what style is best for a particular client, the spacing in and…

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Two to love! Pantone’s 2016 Colors of the Year

For the first time ever, Pantone announced TWO colors of the year! Dubbed Rose Quartz and Serenity, they are reminiscent of all things baby related, although Pantone says this was not the goal of this pastel pair. In addition to choosing two shades this year, the softer colors are also a departure from other year’s…

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A Behind the Scenes Look at our Studio’s Creative Process

A lot goes on behind the scenes at the studio before we are ready to present layouts: creative kick-off meetings, research, brainstorming sessions, rough sketches, rough digital versions, a few rounds of cuts, repeat, some refinement, and then presentation time! For us, the creative process looks a lot like this:  

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