Showing posts with tag: graphic design

Role of Color in Visual Communication

The Role of Color in Visual Communication

Color is an important tool for communicating – within our communities, in nature, and in advertising and marketing. It’s an element of visual language that people process almost immediately. Color ‘jumps out’ at viewers before they even begin to process what they are looking at. Because of this immediate impact, color plays a large role…

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How To Make Working From Home Work For You

How To Make Working From Home Work For You

Working from home certainly has its perks. But the grass is not always greener. Adjusting from working full time in a shared office space, to working full time from home takes a little getting used to. Here is a glimpse into a day at the home-office, with tips to make working from home work for…

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Why your business needs brand guidelines

A strong, consistent brand identity is essential for a successful business. A well executed brand helps foster credibility and familiarity among consumers.

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The Case for Business Cards

The Case for Business Cards

Business cards have been around in some form for a long time. But are they still relevant in today’s digital age? We think so. Business cards are still a great tool for networking, acquiring new clients, and introducing your business.

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Pantone’s 2017 Color of the Year

The holidays are over and it’s time to kick off 2017 with a fresh start. What better way to welcome the new year than with Pantone’s 2017 color of the year, Greenery. This vibrant and invigorating hue is the complete opposite from last year’s pastel duo, Rose Quartz and Serenity. I love this new shade….

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Sending Season's Greetings

Tips for Sending Season’s Greetings

Every year, the holidays seem to creep up faster and faster. Stores have begun their Christmas displays before Halloween has ended. Time is running out, but it’s not too late to send your clients and customers a holiday greeting.

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4 Signs it’s Time for a
Logo Renovation

No logo lasts forever. It’s true. Even logos for brands that are iconic and ubiquitous – like Apple, Starbucks and Coca-Cola – have undergone changes over the years. In fact, many marketers recommend that you take an objective look at your logo every five years and consider whether it has become dated and should be…

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Guide to Stock Photography

Guide to Stock Photography

As a graphic designer, I have poured through millions of stock photos over the years in search of “the right one” for a variety of projects and have seen it all. With enough practice, you begin to develop an innate sense of what to look for and which to avoid (there are many!).

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5 Tips for Boosting Your Creativity

5 Tips for Boosting Your Creativity This Summer

If you’ve found yourself in a creative slump, a little sunshine and fresh air may be the key to unlocking your creativity this summer. Here are 5 creativity-boosting ideas that will get your brain working in no time.

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Full Service Marketing for Small Businesses

As a full-service marketing agency, our talented team can provide just about anything a new business needs to succeed in their marketing efforts. That includes branding, strategy, and print and online marketing.

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