Showing posts with tag: Wilmington NC Print Marketing

Role of Color in Visual Communication

The Role of Color in Visual Communication

  Color is an important tool for communicating – within our communities, in nature, and in advertising and marketing. It’s an element of visual language that people process almost immediately. Color ‘jumps out’ at viewers before they even begin to process what they are looking at. Because of this immediate impact, color plays a large…

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Why your business needs brand guidelines

A strong, consistent brand identity is essential for a successful business. A well executed brand helps foster credibility and familiarity among consumers.

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Check the Presses (and Sometimes Stop ‘Em)

A press check is the final stage of any printed design project and is an important part of a graphic designer’s job. When we go onsite to a press check or take the time to review press proofs at the studio, we can better assure the quality of the finished product.

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