Showing posts from category: Content Marketing
Tips for Your Content Marketing Strategy
In my last post we discussed how content marketing can drive an integrated marketing plan. Content marketing also can and should have a huge impact on your business’ search engine presence.
Why Content Marketing Should be the Foundation of Your Marketing Strategy
In simple terms, content marketing is a business telling stories to attract and retain customers. These stories help showcase the expertise of a company or its benefits and unique selling propositions that a product or service provides. Content marketing has been around for a long time. Prior to the digital era,