Posts by: Lindsay Waltz
Two to love! Pantone’s 2016 Colors of the Year
For the first time ever, Pantone announced TWO colors of the year! Dubbed Rose Quartz and Serenity, they are reminiscent of all things baby related, although Pantone says this was not the goal of this pastel pair. In addition to choosing two shades this year, the softer colors are also a departure from other year’s…
A Behind the Scenes Look at our Studio’s Creative Process
A lot goes on behind the scenes at the studio before we are ready to present layouts: creative kick-off meetings, research, brainstorming sessions, rough sketches, rough digital versions, a few rounds of cuts, repeat, some refinement, and then presentation time! For us, the creative process looks a lot like this:
Check the Presses (and Sometimes Stop ‘Em)
A press check is the final stage of any printed design project and is an important part of a graphic designer’s job. When we go onsite to a press check or take the time to review press proofs at the studio, we can better assure the quality of the finished product.
Don’t Try This at Home
Do-it-yourself projects are meant to save money, but can end up going wrong, requiring emergency fixes from experienced professionals at an extra cost. A few of these DIY’s are pretty obvious, like complicated electrical work. But some ideas seem easy enough – like designing your company’s logo or website.