Full Service Marketing for Small Businesses



Lindsay Waltz

As a full-service marketing agency, our talented team can provide just about anything a new business needs to succeed in their marketing efforts. That includes branding, strategy, and print and online marketing.

For a small business, there are big benefits to using a full-service marketing agency. Instead of finding someone to create a logo, then searching for someone else to write your brochure, and another company to design your website, you can count on us to do it all. You also can be sure that we’ll deliver marketing pieces that are professional and effective, and work together cohesively.

An example of this full-service approach can be seen in our work with BOSS, a local firm that offers professional accounting, bookkeeping, and payroll services. We met with them early on to learn about their business goals and philosophy. Those discussions laid the foundation for our brand identity work, and the creation of materials that reflected a confident, professional and approachable personality for BOSS.

Our team then applied the firm’s brand voice to a list of items it needed for a successful start, including:
• Logo
• Business cards
• Pocket folders
• Sales sheets
• Direct mail postcards
• Brochure
• Print ads
• Website design
• Search Engine Marketing
• Content Marketing & Social Media Training

FullServiceMarketing_BOSSCollateral

Each item on that list was well-thought out and carefully executed according to the brand’s standards. As a result, each individual piece worked together and supported the overall brand strategy. Our efforts proved to be effective. In less than a year, we were able to optimize startwiththeboss.com to be on the first Internet-search results page for highly competitive local phrases, including “Bookkeeping Wilmington NC” and “Wilmington NC Bookkeeper.” As a result, the BOSS site has begun to generate leads for both potential customers and new BOSS team members.

In addition to online success, a hyper-targeted direct mail campaign helped increase BOSS’s brand awareness and peaked interest in this new start-up company. Just days after the mailer reached recipients, the BOSS website saw a big spike in average daily traffic – up 248 percent in the 30 days following the mailer.

With an integrated approach, BOSS is able to have brand consistency, beautiful and effective marketing communications and reach new audiences both online and offline to help generate new leads.

Are one-offs not getting the results you want? We’d love to talk with you about your marketing goals and our services. Drop us a line at 910.681.0548 or send us an email today.