Showing posts with tag: branding
Pantone’s 2019 Color of the Year… Living Coral
Introducing Pantone’s 2019 Color of the Year, Living Coral. This year’s color is warm, inviting, energizing and playful. It’s a happy color that we could all use more of in our day-to-day lives. Pantone says, “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our…
The Case for Business Cards
Business cards have been around in some form for a long time. But are they still relevant in today’s digital age? We think so. Business cards are still a great tool for networking, acquiring new clients, and introducing your business.
4 Signs it’s Time for a
No logo lasts forever. It’s true. Even logos for brands that are iconic and ubiquitous – like Apple, Starbucks and Coca-Cola – have undergone changes over the years. In fact, many marketers recommend that you take an objective look at your logo every five years and consider whether it has become dated and should be…
How to Stop Traffic this Trade Show Season
Standout trade show booths are worth the effort it takes to create them. Done well, they can gain exposure for your brand and introduce your business to new customers. They can be your way of commanding attention at a crowded convention hall. They can help you make a great impression with potential clients, and reconnect…
Don’t Try This at Home
Do-it-yourself projects are meant to save money, but can end up going wrong, requiring emergency fixes from experienced professionals at an extra cost. A few of these DIY’s are pretty obvious, like complicated electrical work. But some ideas seem easy enough – like designing your company’s logo or website.