b.LOG

Logo Redesigns

A Review of 2017 Logo Redesigns

  Logos are a critical component of a company’s identity. They are a simple graphic representation of your brand that leaves the first impression for your customer or client. To keep a brand current, many companies will implement a brand refresh, which usually includes a logo redesign. Let’s take a look at a few logo…

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Role of Color in Visual Communication

The Role of Color in Visual Communication

  Color is an important tool for communicating – within our communities, in nature, and in advertising and marketing. It’s an element of visual language that people process almost immediately. Color ‘jumps out’ at viewers before they even begin to process what they are looking at. Because of this immediate impact, color plays a large…

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How To Make Working From Home Work For You

How To Make Working From Home Work For You

  Working from home certainly has its perks. But the grass is not always greener. Adjusting from working full time in a shared office space, to working full time from home takes a little getting used to. Here is a glimpse into a day at the home-office, with tips to make working from home work…

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2017 Summer Reads

2017 Summer Reads

The lazy days of summer are in full swing. It’s the perfect time to dive into a new book, or, if you’re like me, one you’ve started but haven’t finished. Here’s a quick list of what I’ve been reading lately to get you started.

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Meet Our Furry Friends

Our team has a soft spot for furry friends (we have 12 pets!). They help keep us sane amongst a busy studio schedule, make us laugh, keep us entertained at the office and keep our feet warm under our desks. So we thought we’d introduce you to the 4-legged team who give us their unconditional love.

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Why your business needs brand guidelines

A strong, consistent brand identity is essential for a successful business. A well executed brand helps foster credibility and familiarity among consumers.

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Take Time to Unplug

Take Time to Unplug

I think just about everyone knows that too much screen time is bad for kids and their developing brains. But now research is showing that screen time isn’t so great for grown-up brains, either.

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The Case for Business Cards

The Case for Business Cards

Business cards have been around in some form for a long time. But are they still relevant in today’s digital age? We think so. Business cards are still a great tool for networking, acquiring new clients, and introducing your business.

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Pantone’s 2017 Color of the Year

The holidays are over and it’s time to kick off 2017 with a fresh start. What better way to welcome the new year than with Pantone’s 2017 color of the year, Greenery. This vibrant and invigorating hue is the complete opposite from last year’s pastel duo, Rose Quartz and Serenity. I love this new shade….

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