b.LOG

2017 Summer Reads

2017 Summer Reads

The lazy days of summer are in full swing. It’s the perfect time to dive into a new book, or, if you’re like me, one you’ve started but haven’t finished. Here’s a quick list of what I’ve been reading lately to get you started.

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Meet Our Furry Friends

Our team has a soft spot for furry friends (we have 12 pets!). They help keep us sane amongst a busy studio schedule, make us laugh, keep us entertained at the office and keep our feet warm under our desks. So we thought we’d introduce you to the 4-legged team who give us their unconditional love.

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Why your business needs brand guidelines

A strong, consistent brand identity is essential for a successful business. A well executed brand helps foster credibility and familiarity among consumers.

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Take Time to Unplug

Take Time to Unplug

I think just about everyone knows that too much screen time is bad for kids and their developing brains. But now research is showing that screen time isn’t so great for grown-up brains, either.

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The Case for Business Cards

The Case for Business Cards

Business cards have been around in some form for a long time. But are they still relevant in today’s digital age? We think so. Business cards are still a great tool for networking, acquiring new clients, and introducing your business.

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Pantone’s 2017 Color of the Year

The holidays are over and it’s time to kick off 2017 with a fresh start. What better way to welcome the new year than with Pantone’s 2017 color of the year, Greenery. This vibrant and invigorating hue is the complete opposite from last year’s pastel duo, Rose Quartz and Serenity. I love this new shade….

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Sending Season's Greetings

Tips for Sending Season’s Greetings

Every year, the holidays seem to creep up faster and faster. Stores have begun their Christmas displays before Halloween has ended. Time is running out, but it’s not too late to send your clients and customers a holiday greeting.

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4 Signs it’s Time for a
Logo Renovation

No logo lasts forever. It’s true. Even logos for brands that are iconic and ubiquitous – like Apple, Starbucks and Coca-Cola – have undergone changes over the years. In fact, many marketers recommend that you take an objective look at your logo every five years and consider whether it has become dated and should be…

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Wilmington NC Marketing Agency

Tips for Your Content Marketing Strategy

In my last post we discussed how content marketing can drive an integrated marketing plan. Content marketing also can and should have a huge impact on your business’ search engine presence.

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