b.LOG
Tips for Your Content Marketing Strategy
In my last post we discussed how content marketing can drive an integrated marketing plan. Content marketing also can and should have a huge impact on your business’ search engine presence.
Guide to Stock Photography
As a graphic designer, I have poured through millions of stock photos over the years in search of “the right one” for a variety of projects and have seen it all. With enough practice, you begin to develop an innate sense of what to look for and which to avoid (there are many!).
Why Content Marketing Should be the Foundation of Your Marketing Strategy
In simple terms, content marketing is a business telling stories to attract and retain customers. These stories help showcase the expertise of a company or its benefits and unique selling propositions that a product or service provides. Content marketing has been around for a long time. Prior to the digital era,
5 Tips for Boosting Your Creativity This Summer
If you’ve found yourself in a creative slump, a little sunshine and fresh air may be the key to unlocking your creativity this summer. Here are 5 creativity-boosting ideas that will get your brain working in no time.
Full Service Marketing for Small Businesses
As a full-service marketing agency, our talented team can provide just about anything a new business needs to succeed in their marketing efforts. That includes branding, strategy, and print and online marketing.
Lorem Ipsum, Smart Quotes, Orphans and Widows. Let’s talk typography.
Typography lingo can seem like a foreign language to someone outside of the design world. Here’s a quick and simple lesson on a few key typography concepts.
How to Stop Traffic this Trade Show Season
Standout trade show booths are worth the effort it takes to create them. Done well, they can gain exposure for your brand and introduce your business to new customers. They can be your way of commanding attention at a crowded convention hall. They can help you make a great impression with potential clients, and reconnect…
Mastering the Art of the Pin
I absolutely love Pinterest. I use it almost exclusively for recipe ideas, party planning and inspiration for my home decor and interior decorating. Now, I am a 30-something female who loves arts and crafts …essentially the poster girl for the largest demographic group who uses Pinterest.
What’s our type?
Just as taste and style can be reflected in the clothes you wear, music you listen to and foods you enjoy, it can also play a role in the fonts you’re drawn to. As designers, we are constantly making decisions about fonts — what style is best for a particular client, the spacing in and…
Two to love! Pantone’s 2016 Colors of the Year
For the first time ever, Pantone announced TWO colors of the year! Dubbed Rose Quartz and Serenity, they are reminiscent of all things baby related, although Pantone says this was not the goal of this pastel pair. In addition to choosing two shades this year, the softer colors are also a departure from other year’s…