Posts by: Lauren McCall
Lock It Down with SSL
If you have invested in a website for your company, you should make sure it’s secured with a secure socket layer, otherwise known as SSL. By purchasing and installing an SSL certificate, you create a secure tunnel through which information (like usernames, passwords, and credit card information) can pass more safely through your website. It…
Facebook’s Not Showing Signs of Slowing
Facebook has been in the news recently for a huge data scandal, and many social media marketing experts may be wondering if the writing is on the wall for the downfall of Facebook. But recently reported Q1 reports in stock prices tell a different story. Facebook is here to stay, and is still a viable…
Finding the Right Social Media Mix
In today’s marketing environment, social media marketing is no longer a choice for companies. According to Pew Research, as of November 2016, around 69% of all adults in the U.S. use at least one social media site to connect with others.
Tips for Your Content Marketing Strategy
In my last post we discussed how content marketing can drive an integrated marketing plan. Content marketing also can and should have a huge impact on your business’ search engine presence.
Why Content Marketing Should be the Foundation of Your Marketing Strategy
In simple terms, content marketing is a business telling stories to attract and retain customers. These stories help showcase the expertise of a company or its benefits and unique selling propositions that a product or service provides. Content marketing has been around for a long time. Prior to the digital era,
Mastering the Art of the Pin
I absolutely love Pinterest. I use it almost exclusively for recipe ideas, party planning and inspiration for my home decor and interior decorating. Now, I am a 30-something female who loves arts and crafts …essentially the poster girl for the largest demographic group who uses Pinterest.
Why Responsive Websites Are Now A Gold Standard in Web Design
For years mobile devices have been changing the way we view the web. According to Pew Research, nearly two-thirds of Americans now have a smart phone of some type, and use that as their main entry point to the internet.