Showing posts with tag: marketing
Pantone’s 2019 Color of the Year… Living Coral
Introducing Pantone’s 2019 Color of the Year, Living Coral. This year’s color is warm, inviting, energizing and playful. It’s a happy color that we could all use more of in our day-to-day lives. Pantone says, “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our…
The Role of Color in Visual Communication
Color is an important tool for communicating – within our communities, in nature, and in advertising and marketing. It’s an element of visual language that people process almost immediately. Color ‘jumps out’ at viewers before they even begin to process what they are looking at. Because of this immediate impact, color plays a large role…
Take Time to Unplug
I think just about everyone knows that too much screen time is bad for kids and their developing brains. But now research is showing that screen time isn’t so great for grown-up brains, either.
The Case for Business Cards
Business cards have been around in some form for a long time. But are they still relevant in today’s digital age? We think so. Business cards are still a great tool for networking, acquiring new clients, and introducing your business.
Tips for Sending Season’s Greetings
Every year, the holidays seem to creep up faster and faster. Stores have begun their Christmas displays before Halloween has ended. Time is running out, but it’s not too late to send your clients and customers a holiday greeting.
How to Stop Traffic this Trade Show Season
Standout trade show booths are worth the effort it takes to create them. Done well, they can gain exposure for your brand and introduce your business to new customers. They can be your way of commanding attention at a crowded convention hall. They can help you make a great impression with potential clients, and reconnect…
Don’t Try This at Home
Do-it-yourself projects are meant to save money, but can end up going wrong, requiring emergency fixes from experienced professionals at an extra cost. A few of these DIY’s are pretty obvious, like complicated electrical work. But some ideas seem easy enough – like designing your company’s logo or website.